To allow visitors to view a specific product format before its official release date, set the announce_on value. The announce_on value must precede the release_on value.
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Navigate to the Edit Product Format form.
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Set the Announcement Date value to a date that precedes the Release Date.
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Click the Save button at the bottom of the Edit Product Format page. The product format will be visible once the search index is updated. This normally occurs within a few minutes.
The "Show Upcoming" functionality was previously controlled by a global Setting. All products would be visible a specific number of days before their release date. That functionality has been removed. Product format visibility is now controlled on the product format level.