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As defined by Wikipedia, search engine optimization (SEO) "is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results". The TitleLeaf team believes that, short of gaming the system, well-organized and relevant metadata is the most effective means of influencing results. The TitleLeaf SEO settings and the product keywords field allow administrators to tweak such metadata.

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The Meta Keywords enhance your relevance to given search terms. The Meta Description will sometimes be used by search engines to present your page in search results. This information is used in certain pages within TitleLeaf using HTML meta tags.

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