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The product catalog encompasses data that is directly associated to the products you sell: Products, awards, contributors, editorial reviews, series, and subjects. This data in most cases originates from the publisher's internal data management system. It is the bulk of product information that is distributed to wholesalers in order to resell your products.
Web content encompasses data that is used in or originates from the website: Catalog requests, downloads, errata, faqs, handouts, headlines, links, teaching guides, and testimonials. This data is not distributed to resellers.
The FAQs module serves as a knowledge base for questions frequently asked by your potential customers. The obvious benefit is that customer's can find answers without interacting with your customer service department. As with all content, the more you maintain the FAQs, the greater it's value.
The FAQs module is accessed under the Content menu.
